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Testimonials
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| "Morrison and Abraham is the country’s premier consulting firm for vendor and non-traditional revenue development. Over a five-year period, their talented staff helped Mercury increase its NTR business at its Buffalo radio cluster from $40,000 to approximately $1.4 million in a five year period. I love them!" |
Charles W. Banta, Chairman, Millennium Radio Group (formerly President of Mercury Radio Communications) |
| "Your meetings were received better than any training we have done at this company" |
Jose F. Rodiles, General Sales Manager, KMLE, Infinity Phoenix |
| "The people of Fort Grace Strategies possess a blend of hands-on experience, business knowledge and driven personalities that provide a unique formula for successful new business development." |
Cindy DeLuca, Director of Business Development, WTAE-TV, Pittsburgh |
| "I just wanted to take a moment to let you know how much I enjoyed meeting you and sitting in on the training session here in Atlanta. This is one of the first "training" courses where I feel like I gained something I can put to work on the "streets". I am actively working my info for UPS. I look forward to working with you next year. Thanks again" |
Tracy Queen, Sr. VP/Sales, Interep Atlanta |
| "Just wanted to say that the training today was one of the best I've been through in 5 years. It made a ton of sense and she made it look possible for any of us to succeed." |
Matt Wakefield, Entercom Seattle |
| “WOW! Your two days with us last week were awesome – thank you. We have been following up on the many suggestions you made and the whole group is re-energized. I can't tell you how many positive comments our sellers made to me about you and your material. Now we truly have no excuse to miss any NTR budgets. Again, thanks for a great two days.” |
Bill Hooper, Vice President/General Manager, WWMX-FM, Baltimore |
| "You taught us all another approach to locating business and it was extremely valuable." |
Dave Wade, Account Executive, WSOC-TV |
| “Morrison and Abraham is an invaluable resource…we are very fortunate to have a coach of her [Sue Novicki’s] caliber” |
Dana Jackson, Account Executive, WBMX-FM, Boston (AE of the Year 2003) |
| "Sheila, you are a miracle worker! Thanks again for a great training session. Everyone is very motivated." |
Liz Barber, President of The Barber Shop Marketing (formerly Executive Director of Infinity Promotions Group Dallas) |
| "I cannot thank you guys enough for all the hard work you’ve done for WBZ in the past couple of weeks. I know we have inundated you since Sue’s visit here last week. Your quick response, attention to detail and thorough research is much appreciated! Thank you for your superior service. You guys are real pros!" |
Megan Gillespie, Business Development Manager, Infinity Broadcasting Boston |
| "The university has been a life-saver for me this year. In usually 24 hours I can receive a comprehensive company profile, a who's who within the corporation, and success stories within the desired industry!! I would describe the university as the cliff notes to prospecting within our industry. It cuts my landscaping time in half which allows me to grasp the knowledge to be proficient within an unfamiliar industry." |
Lauren Kinnucan, Interep Chicago |
| "I had been working with a client for more than 2 years and was unable to break into other departments to secure additional funding. University was able to pull specific sponsorships these other departments had completed in the past. With the names they were able to pull, and the past sponsorships, I was able to develop and sell a program that netted $150,000" |
Sherri Bult, Infinity Marketing Group, Boston |
| "What I like most about University is that it provides a lot of the premininary leg work needed to further landscape while dialing for dollars. It's been especially helpful with the grocery and package goods categories since there are so many layers of decision makers and buckets of $$." |
Lauri Adachi, San Francisco Chronicle |
| "The best benefit to University for me is receiving the basic company information, the marketing information and upcoming new models for auto manufacturers. Definitely great idea starters for me when I'm Dialing for Dollars." |
Scott Mullins, San Francisco Chronicle |
| “Thanks for the contact info. It was extremely helpful. I called the name and phone number of the regional president that you gave me, and his assistant answered. She gave me the name and direct line of the VP in charge of sponsorship opportunities.” |
Karin Comiskey, Account Executive, Clear Channel--Seattle |
| “I just wanted to say thank you for helping me prospect two leads last week. As a result, I set up big appointments with Americaquest Mortgage and Mellon! Thanks again.” Chris Lobono, Sales & Sports Marketing |
New England Patriots Radio Network WBCN & WBZ News Radio 1030AM |
| "Telecoaching has to be one of the most valuable tools I've experienced with Fort Grace! During one one-hour session we were able to pin-point the key decision makers at Kraft, obtain key budget information, their 2005 objectives, and a homework assignment that 2 weeks later lead to a $100,000 sponsorship deal!" |
Kristina Corrales, Business Development Manager, Miami Herald |
| "Since you (Sue Novicki) and I went over my phone script, I have been getting return calls and appointments at a very good clip" |
Bob Danielle, AE, Belo Television, Seattle |
| "Thanks for taking the time to work with me this morning. It was a great learning experience. You are incredible on the phone. Looking forward to doing it again on Wednesday." |
Brian Hemmert, AE, WBCN-FM, Boston |
| "Thank you for helping me today. I really appreciate your expertise when it come to creating great programs. You are always there for me and help me move beyond my boundaries." |
Jeannine Randolph, AE, Infinity Marketing Group, Boston |
| "Thanks! I wanted to let you know that one of your Seller Source leads led me to a cold call and meeting which resulted in the close of business! Keep 'em coming Seller's Source!" |
Desmonique Bonet, Director of Marketing, Interep Marketing Group, New York |
"I go through it item by item to search for leads or info applicable to anything my reps are working on. I then cut and paste the info onto a separate email and send it to that rep. It sums most of it up for me" "I use Sellers Source to find out what’s happening with current clients and as a lead generator." "The Sellers Source is my bible! Very Useful -- I don't have to read 20 different magazines." "We use it as a lead source for NTR possibilities. The leads are handed out at weekly sales meetings" "Within one week of seeing the Seller Source lead, I conducted a Needs Analysis conversation over the phone with the CEO. Within three weeks I closed the program." "Great job with all that you do with the Seller's Source!!! " |
-- Smart Money Summit-- |
| "I just wanted to thank you again for an AWESOME time at the Smart Money Summit!! I really appreciate it, I feel that is well worth the money." |
Heidi S. Schulthess, Account Executive, WUSN-FM/Infinity Broadcasting |
| "Thank you so much for the opportunity to attend your Smart Money Seminar. It was great! We came away with good new ideas and great contacts." |
Laurie Stroud, Director of Strategic Business Development,
Clear Channel Seattle |
| "I just wanted to thank you and the whole M&A crew for putting on such a great event. The two days was very informative, extremely motivating and a great opportunity to network and find ways to help business on a local level at our individual stations. I think the feedback across the board was really really good. I am sure it was a great deal of planning and hardwork so I just wanted let you know how great it turned out." |
Stacey Ross, New Business Development Director, Boston (Winner of the Best Promo of the Year Award 2005) |
| "...As the seminar progressed and I saw the scope of talent in the room, it felt even more profound. The magnitude of the programs that were presented from aound the country reflected creative and strategic thinking on an entirely new level" |
Dana Jackson, AE, WBMX-FM, Boston (AE of the Year 2003) |
| "Thanks for an outstanding conference. You clearly put so much into it and I want you to know that it shows. A dynamic, high quality end-result was very much apparent." |
Steve Forsyth, Entercom Radio, Portland |
| "The two days you put together were rich with very real, very actionable information I've already started using as soon as I was back at my desk. The contacts spreadsheets provided for unused or forfeited co-op dollars out in the market in the wireless category are exciting." |
Christy Flynn, VP, Interep Marketing Group |
| "I want to make sure you all knew what a terrific job you did with the Smart Money Summit......The panels were a great idea, the speakers were positive and enlightening and the small groups problem solving was a key...You have done an outstanding job!" |
Rick Carter, General Sales Manager, Fisher Broadcasting, Seattle |
| "Thanks so much for all the great information! I really enjoyed your seminar - you gave us a lot of great and useful information." |
Lauren Kennedy, Beasley Marketing Group, Philadelphia |
| "We felt our conference was the best ever.....Having a keynote was a big difference and having it be Sheila was the smartest move I have made in a long time." |
Marie Bastas, ABC Disney |
| "Excellent presentation. Very informative and different
approach" "Really gave us ideas to take back to office to put to use in the real world" "It was very down to earth and she used examples anyone could identify with" "It made me think" |
Anonymous, Cox Communications "Driving Sales Culture" Session |
| “Sheila is a fabulous, energetic and knowledgeable speaker . . . I learned a ton!!” |
Director of Sports Marketing,
Jefferson Pilot, Denver |
| "The Fort Grace major market meeting is the "superbowl" of business development for every manager. It is a gathering of media's most creative minds in an arena that promotes sales and marketing opportunities. Fort Grace teaches you another approach to identifying new opportunities and winning business." |
Sharon Garrett, New Ventures Manager, San Francisco Chronicle |
| "The Major Market meeting was an opportunity for me to experience first hand what my peers from across the country, and across media, are doing to generate hundreds of thousands of dollars from non-traditional revenue sources in some of the most creative ways possible." |
Kristina Corrales, Miami Herald |
Comments from "Building a Bridge" workshop at RAB 2003: "Very usable information, can be done, very helpful, can't wait to get my email" "Always practical advise from S. Kirby" "Sheila Kirby gets it! This is the way to grow radio's share" "Tremendous preparation, great take-away, superb speaker" "Great knowledge and take-homes, real world examples, very well presented" "Surprised that it was exactly what I was looking for" "Sheila is full of smart, implementable ideas we can really use. She continues to re-invent and stay fresh". "Great presentation! Good examples, well done, great enthusiasm, realistic" "Wow! So informative! Great ideas, steps to take, success stories: this is exactly what makes this conference worth every penny. Thank you!" "Good information; lots of great prospecting leads and ideas" "Things I can use on Monday morning" |
Comments from "Are You Getting Your Share" workshop at RAB 2002: "Unique ways to tie businesses together in order to move units for both the client and yourself." "Great energy and information'; motivator; do it again" "Excellent examples" "Excellent energy; info you can use" "Good, usable stuff; does it all sink in with people ingrained in radio and package selling? The challenge is getting radio people to think as marketers. Those who take and use this material will win big" "Very enlightening, well organized; she knows the business and gave an interesting perspective" "Sheila is great" "Sheila is very passionate, knowledgeable, hard-working and fun. I was very impressed with her dedication toher clients and the radio industry and how she presented the material" "Practical, real world stesps to getting to Regional Sales Manager; focused; good handout; use of humor and audience participation; success stories were awesome! I got several new ideas" |