Archive for May, 2015

Emotions Matter

Friday, May 8th, 2015

by Ginny Speaks

Effective communication is an essential building block to success, in both business and in life. In order to motivate a team to meet goals, or help a client engage with consumers and get them to act, we must deliver a message that will drive an intended action — especially within a crowded and competitive environment. And since emotions drive behavior, our communication must elicit an emotional response.

Emotions drive behavior, it is as simple as that.

Understanding behavior then requires us to understand emotional responses that lead to action. Emotions are at the core of all that we do; they drive our behavior, our client’s behavior and consumer behavior. Emotions are processed in the brain and experienced in the body.

To fully understand emotions, we look to the brain.

Over the last few decades, advances in neuroscience and neurobiology have resulted in an explosion of our understanding of the brain and behavior. Neuroscience teaches us that emotions tag information as either relevant and engaging or irrelevant and forgettable, not worthy of additional brain resources.

Let’s apply this science to consumer behavior first:

In order for our client’s message to cut through the clutter and change consumer behavior — to get them to engage, to purchase, and to act — there must be an emotional response present for future action to happen. Understanding this basic principal of neuroscience can help us better serve our clients, evaluate their messaging and guide them down a path to success. In fact, advertisers and media content producers are increasingly looking toward neuroscience to gain a better understanding of consumer insights.

Now, let’s shift to personal behavior and emotions.

The more we understand our own emotions, the better we can understand our clients. Our emotions influence our daily productivity, our decision-making process and our overall ability to adapt to the ever-increasing demands of the work place.

Over the last few years, while in and out of corporations conducting training, I have seen a big shift in the energy of environments and people. There exist high levels of stress stemming from pressure to perform to hit a number which causes anxiety as well as information overload that can be overwhelming. Plus, most people have a hard time focusing on tasks at hand and are easily distracted.

Corporate wellness trainings offer a solution to today’s workplace challenges.

Methods are needed to help our people manage emotions so that the workplace can become the solution. One method is the science of mindfulness, a practice that has been scientifically proven to give us the ability to look at our workplace in a whole new light and develop programs that provide solutions.

1)  A study conducted at the Virginia Tech Research Institute by Dr. Ulrich Kirk, published in Frontiers in Neuroscience, found that people who practice mindfulness use different parts of their brain in the decision-making process. This is most visible in their ability to react more rationally, rather than emotionally, when faced with unfair situations. Thus, mindfulness can lead to better decision making.

2)  Another study, conducted at Boston University, concluded that mindfulness is effective for relieving anxiety.

3) The one I found most interesting was conducted at Wake Forest University and published in Consciousness and Cognition, shows that only 4 days of mindfulness training can enhance the ability to sustain focused attention. It also shows significant improvements in mood, working memory and cognition.

Morrison and Abraham has always been on the forefront of specialized developmental training.

Today we are thrilled to announce we are expanding our services into the Corporate Wellness space to be part of the solution.

Join top companies such as Google, Target, General Mills, and Twitter that are implementing mindfulness programs to help their people and organizations  establish practices that help lower stress levels, bring clarity to decision-making and increase productivity.

Click here to request more information