Archive for November, 2010

Feed Your 2011 Business Development with a Menu of CPG Revenue!

Thursday, November 18th, 2010

by Amber Brown

Twenty years ago, when I first started in media sales, I was fortunate enough to work with a woman who was often referred to as the “Vendor Guru”. What that meant was she generated lots of revenue direct with Consumer Packaged Goods companies that had reps in our area (in Oklahoma no less). I would listen and marvel as she seemed to speak a foreign language involving case sales, end caps, TRP’s….huh? (more…)

What are the Top Five Categories to Pursue in 2011?

Thursday, November 4th, 2010
by Sue Novicki

Clients are always asking “What’s hot right now?” By the nature of business development, it’s not always what’s hot right now that will be the opportunity category for next year.  If only there was a big flashing sign that says, “Hey, this category is it for 2011, call now.” The recession has made previously lucrative categories almost disappear.   And while they may come back, economic signs point that it  may be awhile, if they ever return to previous levels.  Consumers are still cautious about their spending and categories are competing against each other for limited share of your wallet.  So, let’s take a look at where you should focus in 2011. (more…)