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Biographies
Susan Novicki, as president of Morrison and Abraham, shares her expertise and enthusiasm with all the company’s clients via her regular support of the other field consultants. By helping to make sure that the best practices of one become the best practices of all, she brings the full power of the company’s collective skills, talent and experience to bear on each and every new business effort through improved leads, training and market management. Her goal is to help each person with whom she works to stay on the cutting edge of the rapidly shifting business world, in tune with the future and thus well ahead of the competition. A field consultant since 1996, Sue has achieved remarkable success, working with her clients both to build their business and to ensure that they are well positioned for future growth. She enjoys showing sellers how easy it is to develop new business revenue and is expert at motivating and empowering clients to do the homework that helps them reach decision makers, get on the phone and close a sale. In addition, she knows how critical it is to work with upper management to control output, pace activity and face the truth of the sale in order to overachieve objectives. With a combination of street smarts, inspiration and perseverance that result in almost unparalleled success, Sue has consistently helped her markets meet and exceed their budgets
Amber Brown joined Morrison and Abraham with 10 years of experience in business development. Amber’s business development accomplishments are founded on the principles of empowering others, finding solutions and maintaining effective relationships – and doing it all with a positive attitude. As a consultant, she thrives on taking what she learns from her colleagues across the country, tempering it with her 10 years of trench experience, and thus delivering real information that helps sellers and business development managers build strong programs. A constant learner who loves to teach and a planner who loves to sell, Amber knows what it takes to solve clients’ toughest puzzles, turn great ideas into big dollars and achieve long-term success. While at Infinity Broadcasting in Charlotte, Amber oversaw the expansion of the business development effort from two to seven stations, ultimately generating more than $3.5 million in revenue in 2000.
Ginny Speaks finally joined Morrison and Abraham in 2004 after being pursued for years. Ginny’s consumer marketing knowledge is derived from her extensive work in the early 1990’s with Gaylord Entertainment Company as the Business Development Manager over their broadcast division. Using this experience, Ginny launched her own marketing/ promotions company in 1997 and worked with major accounts to help clients form strategic partnerships and marketing solutions on a regional and national basis. She loves closing the deal, but most of all getting results for clients. With her attention to detail and the gift of seeing the "big picture", Ginny keeps our clients focused. Her positive attitude infiltrates sales organizations and she makes believers out of each seller. Ginny thrives on guiding sellers down a path of accomplishment.
During the past six years, Kathrine Glass has directed unique and innovative programs to drive significant incremental revenue for media companies including Belo stations WFAA-TV (ABC) and WHAS11 (ABC), and Media General’s WFLA-TV (NBC), The Tampa Tribune and TBO.com. She has worked with Morrison and Abraham clients including multiple CBS Radio Stations, various Interep teams, and the LA Times to help take their sales teams from good to great! From 1999-2005, Kathrine held positions at The Dallas Morning News in both sales and marketing. As the Sales Catalyst Director, she was responsible for generating and executing non-traditional revenue strategies. Additionally, Kathrine initiated and guided the formation of a formal cross-property sales partnership between WFAA-TV and The Dallas Morning News. In marketing, she served as the Broadcast/Promotion Manager for The Dallas Morning News where she managed the strategy, development and execution of all outside media assets to help extend the newspaper's brand. She has worked with numerous agency clients including Velocity, OMD, Moroch, PHD, JWT and The Richards Group, as well as with direct clients including Dr Pepper Snapple Group, Safeway, Inc., Brown-Forman, and Hotels.com. Her early career experience includes work in commercial film production and public relations.
Julie Caldwell finally joined Morrison and Abraham after being pursued by Sheila and Sue for a few years. She first worked with Morrison and Abraham in the mid 90’s while in radio at Curtis Media in Raleigh, NC. She then expanded her career to television sales, and for five years worked as the Business Development Manager for Cox Broadcasting in Charlotte, NC. Julie worked with Morrison and Abraham again while at Cox, where she led her sales team to be one of the most innovative and top-performing business development groups in television. Julie is passionate about teaching sellers how to be better at what they do, and her enthusiasm for the Knowledge-Based Selling process is infectious for her clients. Because she has been in almost every "seat on the bus" in the media sales business, she works extremely well with senior sellers, new sellers, and managers of all levels.
Angela Medeiros joined Morrison and Abraham as a research specialist in September 2000. In this position she was responsible for compiling extensive industry research and market trend reports and lead lists, as well as coordinating training materials for clients and field consultants. Angela was then promoted to Client Service Associate, which gave her the opportunity to work directly with clients, covering their markets and handling their requests. Angela is doing what she does best– serving customers. Since Angela is a real people person, this is a great fit for her and she is doing a great job bringing success both to her clients and to her department. Angela has a strong background in communications and customer service with a degree in communications from the University of Massachusetts.
Rose Dacey joined Morrison and Abraham as an Executive Assistant in May of 1998. Prior to joining Morrison and Abraham, Rose spent twelve years with a major New England auto distributor in the sales and distribution department. Rose quickly demonstrated a keen eye and sense for the internal operations and financial management and in late 1999, was promoted to Operations Manager overseeing human resources, support staff management, financial reporting and legal contracts for the company, Rose is the air traffic controller for day-to-day operations for Morrison and Abraham assisting internal staff and clients alike. Her positive “can do” attitude and results-oriented focus are legendary. She remains calm, quite and directed and although she shuns the limelight, Rose is the beacon that keeps us bright.
Steve Ventura joined Morrison and Abraham in 1998 as a Researcher. Steve extensively researches multiple publications each and every week to provide leads to our clients. He then summarizes this information to create our lead publication, Sellers Source. In addition to his research endeavors, Steve never hesitates to help out the University department with client requests.